Yes…shoe videos. I blogged about this earlier, but I saw this update from NewTeeVee on the Zappos and Overlay.tv partnership. Two things caught my eye: 1) it seems that the videos are helping lift conversion rates (the holy grail in e-commerce); and 2) Zappos is using them to convey their culture. What a great way to use videos. Their target for 2010…50,000 original videos.