Online Video a Bright Spot in a Down Economy

Posted by Michaela B., Verisign

According to a new eMarketer study, although total US online advertising is estimated to decline by 4.6% in 2009, online video advertising is increasing. From 2008 to 2009 it increased $295MM or 40%. And, the future for video as an advertising medium looks good too. “Video ad spending growth will far outpace any other online format, running in the 34% to 45% range from 2009 through 2014. These extremely high growth rates are the result of video ads moving from the sidelines to center stage, becoming the main form of brand advertising in the digital space.

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