ComScore released a report this week that showed that online video consumption is up 36% in France while the number of videos grew 141%. It seems that the French have the computer couch potato vibe down – with 11.7 hours per viewer in France compared with 10.8 hours in the US. Perhaps their lead in IPTV is showing up in these figures.
Google ranks first in both countries, but the 2nd through 4th, and 8th through 10th spots in France are sites not even on the US list. Facebook, Fox and Microsoft round out both lists.
To quote Delphine Gatignol, ComScore business development manager in France “The online video market in France has rapidly expanded during the past year as Internet users demonstrate their preference for the sight, sound and motion of video for consuming online content.” Seems an interest in video is global.
P.S.: If I got the gender of video wrong in my title, my apologies to the French speaking world. My high school French is a little rusty and not very current. I asked one of our lawyers who happened to be in from Switzerland for meetings this week.
