This video features Michael, Justin and Caleb from Justin.tv. If you’ve heard of “lifecasting”, you’ve probably heard of Justin.tv. Initially started as a 24/7 live streaming view into co-founder Justin Kan’s life, currently Justin.tv’s 1,800+ channels are viewed by millions of people daily. From their site:

“Live video can help you motivate a crowd to tell their friends what’s happening, follow you on Twitter, buy a product, donate to a cause or get up out of their chairs and take action. Justin.tv is built from the ground up to support any audience, whether it’s 5 people or 50,000. One new live video starts each second, and users watch more than 300 million videos every month.”

Watch this expert’s story on how Justin.tv was created, the importance of online video and the branding power of .tv.