This video talks about the business of Justin.tv. The founders, Justin and Michael, discuss their company objective — to take the focus away from their technology aspects and let their customers hone in on communicating with their community. The goal is “to let anyone, anywhere, create and share video now or in the past, on any device.”

When asked why .tv, they said they use .tv because people expect there to be video attached to it and for it to be fun. So watch the video below to hear from the founders of one of the largest video sites on the web, Justin.tv.