Heading to NYC for Streaming Media East

Posted by Michaela B., Verisign

Next week this time I’ll be attending Streaming Media East in NYC. Should anyone reading this blog also be attending and want to catch up, please let me know.

I look forward to catching up with old colleagues and learning new things. Looking over the sponsors, presenters and exhibitors; I think it’s telling that it’s a mix of the big guys (e.g., Google), the old guys (e.g., AT&T) as well as the smaller up and coming players (e.g., Boxee.tv and Blip.tv). That makes for a nice mix, I think.

Some of the sessions that caught my eye in a quick scan:

  • Did you know that even though the US online video add spend is $1B, it’s still only 1/16th of the overall video add spend (but 1/7 the audience). Hear what’s right, what’s wrong, and how to make those lofty 5 year projections.
  • How a quiet revolution was developing with video in the ecommerce arena. This session will talk about how video is redefining the way we buy products (a topic on this blog before http://bit.ly/6ZYOXo ).
  • Going Mobile: with all the buzz on iPhone, iPad and Android, video is finally reaching the mobile world (at least here in the US, many countries are light years ahead of us). This session says it will tell us how the world of mobile video will change the future. http://bit.ly/9qzrgsr
  • For the geeks in the crowd, there’s a session on HTML5 and web video which we’ve been interested in here at the Watch.tv blog (and Adobe is there to raise the debate to an interesting discussion). http://bit.ly/9mtN91
  • There’s some sessions on how online video is changing the traditional TV space such as cord cutting which has all sorts of implications for video.

So anyway, if you’re in NYC next week, stop by. Should be an interesting time.

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