Internet Video Viewing, Ad Revenue to Rise

Posted by Michaela B., Verisign

These landed in my computer and I thought they were interesting and positive for both online video and .tv.

Internet Video Viewing to Eclipse Broadcast TV Viewing by 2020.
A forecast by The Diffusion Group (TDG) in one of their recent reports. According to Colin Dixon, senior partner and co-author of TDG’s new report, despite the fact that some people might find this news a bit shocking, there is good reason to believe that this estimate is realistic.

Dixon says, “Keep in mind that during this period, Internet and broadcast delivery of video content will become blended in such a way that consumers will be unaware of which conduit serves which content. Because so much of their audience will be consuming online, it is more important than ever that cable and broadcast channels increase their presence online.”


Online Video Ad Revenue To Top $1.3B.
This prediction is from Parks Associates, by way of Online Media Daily. They also say “The report attributes the healthy numbers to steady growth in online video viewership, combined with the ability to target specific viewers based on preferences and viewing history”.

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