Though HTML5 is a hot topic with lots of buzz, those in the know realize the ecosystem to support it is pretty early and sparse. That was a hot topic at Streaming Media East that we reported on recently. But serial entrepreneur Scott Rafer just announced his answer to that need with Handroll.tv.

In ReadRightWeb he describes it as a video delivery platform which “Right now … the service is bare-bones. It’s a form that you can put any video file’s URL in and you’ll get HTML5 embed code and an API to poke it with. Eventually the service will support all kinds of analytics, authentication and even super-simple video editing. “Anyone who can hack a Tumblr or WordPress theme,” Handroll says, “can be a video editor — and with the same tools.”

In this world of huge online video growth, it should come as no surprise there’s great demand for companies that support that video consumption and growth. Like Boxee.tv, Kylo.tv, and Clicker.tv (all having appeared on this blog before); Handroll.tv chose the .tv community for it’s company. .tv is a great way to tell your visitors and the marketplace that you’re about video.