Multi-Screen TV is Upon Us Says TDG

Posted by Michaela B., Verisign

A new study from The Diffusion Group (TDG) says lots of us viewers of video are ready to watch on lots of screens. I don’t know about you, but my TV is filled these days with Comcast, oh sorry I mean Xfinity, ads with Shaq watching on a computer, iPad…in a word “TV Everywhere”.

By TDG’s numbers 60%, or 95MM consumers in just the US, are “enthusiastic” about TV Everywhere” services. And, about 34%, or 54MM are willing to pay at least $5 extra a month for the privilege. By my calculations, that’s about $3B a year. Even if that’s lower because of households verses individuals, it’s still a big enough number to get your attention.

Yes, it’s early yet. Michael Greeson, TDG partner and author of the report admits the content isn’t compelling at this stage. But I think it does show the interest users have for video. It’s big and growing.

What do you think? Do you want to watch video anywhere on any device? What would you pay for it?

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