Amber MacArthur is a TV host for several online .tv sites including www.webnation.tv, www.commandn.tv, and www.twit.tv/natn. She chose .tv because she says it represents a community of multimedia content producers and equalizes the playing field because it is available to anyone focused on making a name for themselves in the broadcast world. Amber says “When I see that someone has a .TV domain name, it really says to me that they’re serious about video production online.” Find out more.
How come she uses ambermac.com then?
One of the Three links redirects to a .com. Are they using the .TV to at least manage their sales/marketing channels ?
Thanks for your comment! It’s true, Amber uses ambermac.com as her home page, where you can find various information like speaking events and book details. If you look at her ‘shows’ tab, you’ll see that she’s the host for WebNation (www.webnation.tv), CommandN (www.commandn.tv), Girls Go Geek (www.girlsgogeek.tv), and Net @ Night (www.twit.tv/natn). These different sites all use the .tv extension to clearly communicate what kind of content you should expect to see – online video. We see people use .tv in different ways – mlb.tv redirects to mlb.com, but they use and brand the .tv site to clearly differentiate that it’s their streaming video site. WordPress uses WordPress.tv in addition to their main site – it’s tagline is “Your Visual Resource for All Things WordPress”. Here, they are using .tv as a compliment to their site to set a delineation – WordPress.com is where you go to start or read a blog, and WordPress.tv is where you go to watch videos. And finally, you have sites like Justin.tv who are just using the .tv domain only to establish their brand. I love all the different ways because no matter how they’ve implemented it, it shows they get the correlation between .tv and online video!