To me, one of the most interesting sections in the Domain Name Industry Brief is always DNS query statistics. Granted, I’m a nerd (and I work in the field) so I probably get more excited about it than most people – but the numbers are staggering. From the latest Domain Name Industry Brief:
“VeriSign’s average daily Domain Name System (DNS) query load during second quarter 2010 was 62.5 billion per day, with a peak of 83.6 billion. Compared to first quarter 2010, the daily query average increased 16 percent and the peak grew by 32 percent. Taken annually, the daily average increased 28 percent and the peak daily queries grew 43 percent.”
Think about it – the average daily traffic was 62.5 billion per day…that’s basically every single person on the planet accessing the internet 10 times. Including babies, although the only one I’ve ever seen is that one who plays the stock market.
VeriSign publishes the Domain Name Industry Brief to provide Internet users throughout the world with significant statistical and analytical research and data on the domain name industry and the Internet as a whole. Copies of the 2010 second quarter Domain Name Industry Brief, as well as previous reports, can be obtained at www.verisign.com/domainbrief