As one of the UK’s leading retailers – with over 21 million people visiting their stores each week according to their site – Marks & Spencer (M&S) has found an innovative way to showcase their products online using MarksandSpencer.tv. Using .tv as a means to communicate video on their site, M&S features carefully stylized video segments of their products. These featured products are then made available in the sidebar of the web page for purchasing. M&S products ecompass everything from stylish, high quality, great value clothing and home products, to outstanding quality foods sourced from around 2,000 suppliers globally. Why is this so great?  Despite the fact that you can’t physically try the item on for size, you still get an opportunity to see it in action, or on different models, before moving forward with a buy. And, according to Eyeblaster, video increased dwell rate time on ads by 20% and dwell time by 100%. Web video also increases brand awareness and brand loyalty. This is just another great use of .tv that we hope to see more of in the near feature. Happy shopping!