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	<title>Watch.tv Blog &#187; cisco</title>
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		<title>Cisco Projecting Global IP Traffic Growth</title>
		<link>http://blog.watch.tv/2010/06/cisco-projecting-global-ip-traffic-growth/</link>
		<comments>http://blog.watch.tv/2010/06/cisco-projecting-global-ip-traffic-growth/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 22:44:20 +0000</pubDate>
		<dc:creator>Michaela B., Verisign</dc:creator>
				<category><![CDATA[.tv News]]></category>
		<category><![CDATA[.tv]]></category>
		<category><![CDATA[cisco]]></category>

		<guid isPermaLink="false">http://blog.watch.tv/?p=1751</guid>
		<description><![CDATA[The numbers nerd in me just loves this recently released Cisco report that is an annual forecast of visual applications on the Internet. Here are a few fun facts (or at least I think they are fun, which may say more about me than the facts&#8230;but I digress): The global online video community will surpass [...]]]></description>
			<content:encoded><![CDATA[<p>The numbers nerd in me just<em> loves</em> this recently released <a href="http://bit.ly/aQgwQk">Cisco report</a> that is an annual forecast of visual applications on the Internet. Here are a few fun facts (or at least I think they are fun, which may say more about me than the facts&#8230;but I digress):</p>
<ul>
<li>The global online video community will surpass 1B [yes, that's B] users by the end of 2010. This number of people is exceeded only slightly by the populations of China (1.2B) and India (1.1B), making this user group  equivalent to the third largest country in the world.</li>
<li>The average monthly traffic in 2014 will be equivalent to 32MM people streaming Avatar in 3D, continuously for a month.</li>
<li>It would take over two years to watch the amount of video that will cross global IP networks every second in 2014. It would take 72MM years to watch the amount of video that will cross global IP networks during the calendar year 2014.</li>
<li>Internet video is now over 1/3 of all consumer Internet traffic, and will approach 40% by the end of 2010. The sum of all forms of video will continue to exceed 91% of global consumer traffic by 2014</li>
<li>Almost 66% of the world&#8217;s mobile data traffic will be video by 2014</li>
</ul>
<p>OK, so what do all these big numbers mean? It means video is growing incredibly fast. Which means lots of opportunity for .tv!</p>
<p>P.S.  We&#8217;re taking nominations for a name for our new virtual country of video watchers. Let us know your entries.</p>
<p><a href="http://www.ciscovni.com/vni_forecast/index.htm"><img src="http://blog.watch.tv/wp-content/uploads/2010/06/CISCO.bmp" alt="" title="CISCO" class="aligncenter size-full wp-image-1758" /></a></p>
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		<title>Video Vignettes Roundup: February 19</title>
		<link>http://blog.watch.tv/2010/02/video-vignettes-for-the-week/</link>
		<comments>http://blog.watch.tv/2010/02/video-vignettes-for-the-week/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 18:23:31 +0000</pubDate>
		<dc:creator>Michaela B., Verisign</dc:creator>
				<category><![CDATA[.tv News]]></category>
		<category><![CDATA[General Online]]></category>
		<category><![CDATA[Lifestyle and Entertainment]]></category>
		<category><![CDATA[adap.tv]]></category>
		<category><![CDATA[cisco]]></category>
		<category><![CDATA[comscore]]></category>
		<category><![CDATA[hulu]]></category>
		<category><![CDATA[justin.tv]]></category>
		<category><![CDATA[man in box]]></category>
		<category><![CDATA[netflix]]></category>

		<guid isPermaLink="false">http://blog.watch.tv/?p=872</guid>
		<description><![CDATA[Adap.tv Announces an Industry First: AdAge has a good write up where they say &#8220;For years, online advertisers have used online ad exchanges to buy display advertising. But now exchanges are also coming to the more complex and fractured world of online video. Adap.tv, a 3-year-old Silicon Valley video ad-serving company, has opened the doors [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Adap.tv Announces an Industry First:</strong> <a href="http://bit.ly/bytCPF">AdAge</a> has a good write up where they say &#8220;<em>For years, online advertisers have used online ad exchanges to buy display advertising. But now exchanges are also coming to the more complex and fractured world of online video. Adap.tv, a 3-year-old Silicon Valley video ad-serving company, has opened the doors on the first online video ad exchange, and is expected to announce as much Tuesday </em>[2/16]<em>; Gannet, Demand Media and dozens of local TV stations are trying it out, as well as Publicis Groupe&#8217;s Vivaki and Omnicom Group&#8217;s OMG Digital.</em>&#8221; The article talks about how this near real time system is so revolutionary compared to how regular TV ads are done, months or seasons in advance. Kudos to <a href="http://bit.ly/a7ZShf">Adapt.tv</a>!</p>
<p><strong>Justin.tv Part of Fund Raising in the UK</strong>: UK personality Tim Shaw is live on <a href="http://bit.ly/cexO9N">Justin.tv </a>closed up in a box. He refers to it as <a href="http://bit.ly/c7A2oE">Man in Box</a> and he&#8217;s in there for 30 days unless using Google maps and clues, Brits find him before that. There&#8217;s a prize if you find him, and funds raised will go to <a href="http://bit.ly/dhpWlR">Help for Heros</a> (a UK organization that raises money for wounded soldiers). An interesting cross between reality tv on the web, helping veterans and .tv. Thanks <a href="http://www.justin.tv/">Justin.tv</a>!</p>
<p><object id="live_embed_player_flash" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="376" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="bgcolor" value="#000000" /><param name="data" value="http://www.justin.tv/widgets/live_embed_player.swf?channel=maninbox" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="allowNetworking" value="all" /><param name="flashvars" value="channel=maninbox&amp;auto_play=false&amp;start_volume=25" /><param name="src" value="http://www.justin.tv/widgets/live_embed_player.swf" /><param name="allowfullscreen" value="true" /><embed id="live_embed_player_flash" type="application/x-shockwave-flash" width="500" height="376" src="http://www.justin.tv/widgets/live_embed_player.swf" flashvars="channel=maninbox&amp;auto_play=false&amp;start_volume=25" allownetworking="all" allowscriptaccess="always" allowfullscreen="true" data="http://www.justin.tv/widgets/live_embed_player.swf?channel=maninbox" bgcolor="#000000"></embed></object><a class="trk" style="padding: 2px 0px 4px; display: block; width: 345px; font-weight: normal; font-size: 10px; text-decoration: underline; text-align: center;" href="http://www.justin.tv/maninbox">Watch live video from Man In Box on Justin.tv</a><br />
<strong>Cisco&#8217;s Predictions on Mobile Video</strong>: <a href="http://bit.ly/crulKO">Cisco </a>recently released one of their reports that tries to predict traffic into the future. They had a number of things about video that I thought were interesting:</p>
<ul>
<li>Almost 66 percent of the world&#8217;s mobile data traffic will be video by 2014.</li>
<li>Mobile video will grow at a CAGR of 131 percent between 2009 and 2014.</li>
<li>Mobile video has the highest growth rate of any application category measured within the Cisco VNI Forecast at this time.</li>
<li>Video will be responsible for the majority of the traffic growth between 2009 and 2014.</li>
<li>Overall mobile data traffic is expected to grow to 3.6 exabytes per month by 2014, and over 2.3 of those are due to mobile video traffic.</li>
</ul>
<p><strong>ComScore Shows There&#8217;s Lots of Room for Video Sites</strong>: Yes, <a href="http://bit.ly/akTkdJ">YouTube</a> gets the majority of the traffic at 26% of time spent, but the next 24 spots only add an additional 22% according to a recent report from ComScore. That leaves over half of all time spent &#8212; <a href="http://bit.ly/9HgILh">52% is in the tail</a>. If you use videos watched as the metric, the second company on that list is already into low single digits (<a href="http://bit.ly/9bA0Ao">Hulu at 3%</a>); and by the time you get to the 9th position on that list, you&#8217;re below single digits (CBS Interactive at .9%). So this story of video on the web is just beginning with lots of changes and growth to come. Great for .tv. Stay tuned.</p>
<p><strong>Half of NetFlix&#8217;s Customers Stream to their TV</strong>: <a href="http://bit.ly/bPy5fb">The Diffusion Group</a> issued a press release on a report they recently did which says 1/2 &#8211; yes that&#8217;s 50% &#8211; of their large base is using the &#8220;Watch Instantly&#8221; option on their TVs. No, this isn&#8217;t the lone college student streaming to their laptop (though they do have that demographic too). This refers to someone who bothered to buy a box to make it easy, or hack a way to get the stream from the Internet onto a TV (full disclosure, I&#8217;m one of the box variety). What does this say for the over the top option for video on the web in the near future?</p>
<p><img src="http://stats.wordpress.com/b.gif?host=newteevee.com&amp;blog=660143&amp;post=41719&amp;subd=newteevee&amp;ref=&amp;feed=1" border="0" alt="" /></p>
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		<item>
		<title>A Few Video Thoughts For the Week</title>
		<link>http://blog.watch.tv/2009/12/a-few-video-thoughts-for-the-week/</link>
		<comments>http://blog.watch.tv/2009/12/a-few-video-thoughts-for-the-week/#comments</comments>
		<pubDate>Sat, 12 Dec 2009 00:48:00 +0000</pubDate>
		<dc:creator>Michaela B., Verisign</dc:creator>
				<category><![CDATA[General Online]]></category>
		<category><![CDATA[Lifestyle and Entertainment]]></category>
		<category><![CDATA[Streaming Video]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[army]]></category>
		<category><![CDATA[bt]]></category>
		<category><![CDATA[cisco]]></category>
		<category><![CDATA[flip phones]]></category>
		<category><![CDATA[idc]]></category>
		<category><![CDATA[navy]]></category>
		<category><![CDATA[ucsd]]></category>

		<guid isPermaLink="false">http://blog.watch.tv/?p=536</guid>
		<description><![CDATA[I had such great intentions all this week to blog on numerous topics that caught my attention (yeah, yeah, I know what the road to hell is paved with). But, as you can see, I didn&#8217;t quite get to it. However, the Friday late calm has set over the office and the browser tabs are [...]]]></description>
			<content:encoded><![CDATA[<p>I had such great intentions all this week to blog on numerous topics that caught my attention  (yeah, yeah, I know what the road to hell is paved with). But, as you can see, I didn&#8217;t quite get to it. However, the Friday late calm has set  over the office and the browser tabs are still open. So here&#8217;s a quick combined look at a few quirky items that caught my eye this week. In no particular order&#8230;</p>
<p><strong>A Zettabyte Here, A Zettabyte There</strong>&#8230;pretty soon you have real information (my apologies to  <a href="http://bit.ly/6TDglp">Senator Dirksen</a>). UCSD issued a <a href="http://bit.ly/4taUlB">study</a> on the amount of data American households consumed in 2008. Turns out it&#8217;s 3.6 zettabytes. Om Malik puts that into perspective saying  &#8220;That’s roughly the amount of information found in thick paperback novels stacked seven feet high over the entire U.S. — including Alaska — according to UCSD estimates.&#8221; Looking at the breakout, there&#8217;s lots of room for video to come online with 41% of the time spent on TV (the old fashioned kind) and only 16% on all of the Internet.</p>
<p><strong>A Billion Mobile Devices Accessing the Internet by 2013</strong> That&#8217;s only 3 years away, but an <a href="http://bit.ly/7aSK3u">IDC&#8217;s study</a> says that&#8217;s when we&#8217;ll reach the &#8220;B&#8221; mark. And, it says watching video is one of the favorite activities on mobile Internet today, just like on the computer accessed Internet.</p>
<p><strong>BT Says Video Increases Time Spent on Small Businesses&#8217; Site</strong> <a href="http://bit.ly/4ZrUUY">BT</a> is running a promotion with Cisco and their Flip phones to help small business put video online. They point out that &#8220;nearly four times as many visitors (59 percent) spend five minutes or more on a website with video than on a website without video (15 percent).&#8221;</p>
<p><strong>Go Navy, Beat Army </strong>As our CEO is a Westpoint grad, I&#8217;m hoping this post is not a career limiting move. I&#8217;m a Navy brat and lived at the Academy for many years, so this game is special to me. What does the 110th football classic have to do with this blog about .tv and online video? Well, <a href="http://bit.ly/7nW0jB">NewTeeVee</a> informs me that  CBS Sports is streaming it live online. What a great way to help extend the reach to all the many dedicated service men and women around the world. As <a href="http://bit.ly/62NeCp">John Feinstein</a> described it so well in Parade last week; there&#8217;s nothing more inspirational that an Army Navy Game.</p>
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