comScore’s US video numbers came out today for February 2010. I took the liberty of digging up February 2009’s numbers and did a quick comparison between the two. Here are some things I found of interest when looking year over year: The duration of the average online video rose 23% in a year to 4.3 minutes. The … [Read more]

Adap.tv Announces an Industry First: AdAge has a good write up where they say “For years, online advertisers have used online ad exchanges to buy display advertising. But now exchanges are also coming to the more complex and fractured world of online video. Adap.tv, a 3-year-old Silicon Valley video ad-serving company, has opened the doors … [Read more]

ComScore released a report this week that showed that online video consumption is up 36% in France while the number of videos grew 141%. It seems that the French have the computer couch potato vibe down –  with 11.7 hours per viewer in France compared with 10.8 hours in the US.  Perhaps their lead … [Read more]