A couple weeks ago both comScore and Nielsen released the latest findings from their respective looks at the state of online video. comScore’s report is more singularly focused on where online video stands as of, in this report, May of 2011. That report shows the total internet audience watched an average of 951 minutes – … [Read more]

In keeping with our themes of the month, we’ve elected (pun intended for those in the U.S.) to make November Retail month and take the opportunity to highlight some retail sites that use .tv. November, at least here in the U.S., is the big build up to the Christmas shopping sprint. There’s “Black Friday” which … [Read more]

The past 25 years have seen a dramatic evolution in how we consume news and entertainment. From the growth of television cable and its never ending supply of channels to Pay-per-View to Video On Demand, the amount of content and how we watch it has been revolutionized by technology. And as we all have seen, … [Read more]

comScore’s US video numbers came out today for February 2010. I took the liberty of digging up February 2009′s numbers and did a quick comparison between the two. Here are some things I found of interest when looking year over year: The duration of the average online video rose 23% in a year to 4.3 … [Read more]

Adap.tv Announces an Industry First: AdAge has a good write up where they say “For years, online advertisers have used online ad exchanges to buy display advertising. But now exchanges are also coming to the more complex and fractured world of online video. Adap.tv, a 3-year-old Silicon Valley video ad-serving company, has opened the doors … [Read more]