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	<title>Watch.tv Blog&#187; designformankind</title>
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		<title>.tv Mavens: Erin Loechner</title>
		<link>http://blog.watch.tv/2010/12/tv-mavens-erin-loechner/</link>
		<comments>http://blog.watch.tv/2010/12/tv-mavens-erin-loechner/#comments</comments>
		<pubDate>Tue, 21 Dec 2010 20:57:03 +0000</pubDate>
		<dc:creator>Michaela B., Verisign</dc:creator>
				<category><![CDATA[.tv Mavens]]></category>
		<category><![CDATA[designformankind]]></category>
		<category><![CDATA[Erin Loechner]]></category>
		<category><![CDATA[hgtv]]></category>

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		<description><![CDATA[Taste-maker Erin Loechner runs one of the most popular design blogs, DesignforMankind, that boasts a viewership of 12,000 readers daily. Erin recently launched designformankind.tv where she will feature a variety of video segments on design and will delve into the nitty-gritty renovation of a fixer-upper that her and her husband have been chronicling additionally for [...]]]></description>
				<content:encoded><![CDATA[<p>Taste-maker Erin Loechner runs one of the most popular design blogs,  <a href="http://designformankind.com/">DesignforMankind</a>, that boasts a viewership of 12,000 readers daily.</p>
<p>Erin recently launched <a id="y2ou" title="designformankind.tv" href="http://designformankind.tv/">designformankind.tv</a> where she will feature a variety of video segments on design and will  delve into the nitty-gritty renovation of a fixer-upper that her and her  husband have been chronicling additionally for <a id="r:i3" title="HGTV.com" href="http://hgtv.com/">HGTV.com</a>.  Erin got her start incorporating video into her blog a couple of years  ago by creating the web series Dialogue, a program discussing the  realistic side of design from her circle of connoisseurs.</p>
<p>Erin  writes for a variety of publications including ReadyMade Magazine and  her blog has been featured in the London Times, Apartment Therapy,  Dwell, Glamour, and The Huffington Post, just to name a few. We’re proud  to feature her as a .tv Maven. Be sure to keep and eye out for her  expert and inspirational design and renovation advice on <a id="sn7d" title="designformankind.tv" href="http://designformankind.tv/">designformankind.tv</a>.</p>
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<p><strong>How long have you been a design blogger?</strong></p>
<p>I&#8217;ve  kept a blog religiously since 2001, but released the design portion of  my musings in early 2007. Three years later, I&#8217;m still unearthing  design-driven treasures from every corner of the internet!</p>
<p><strong>How have readers reacted to your video snippets of design inspiration and insight that you post?</strong></p>
<p>It&#8217;s  funny; it wasn&#8217;t until I released video portions of my site that my  readers really felt comfortable coming to me for  questions/advice/guidance. I suppose there&#8217;s something entirely  personable about sharing your life on camera, and my readers really  relate to that. In fact, “Dialogue” has been on hiatus for nearly a year  and I still get at least three emails a day asking when the series will  be returning!</p>
<p><strong>How did your video series “Dialogue” originate on Design for Mankind?</strong></p>
<p>I  had just moved to a small Midwestern town and was feeling really  isolated. I searched for a resource that could connect  artisans/designers to open up a conversation about things in a creative  and inspiring forum. I couldn&#8217;t find what I was looking for, so I  decided I&#8217;d start that sort of forum myself!</p>
<p><strong>Do you think bloggers will incorporate more video into their work in the future?</strong></p>
<p>Absolutely!  I feel that bloggers are already so transparent with their lives, and  being in front of the camera is just an extension of that. I&#8217;ve always  had a voyeuristic streak in me, so I can only hope my blogger friends  are comfortable sharing filmed aspects of their life. The more, the  merrier!</p>
<p><strong>What have you learned from posting video on your home renovation for HGTV.com?</strong></p>
<p>Oh  dear. I&#8217;m learning that my husband hates editing my mistakes (and there  are so many!). Ha. Because he has a film background and I certainly  don&#8217;t, he&#8217;s often correcting my &#8220;umms&#8221; and &#8220;buts.&#8221; On the other hand,  I&#8217;ve learned so much about editing, staging, and lighting. It&#8217;s all such  an exciting industry and I&#8217;m looking forward to utilizing my knowledge  in fun new ways!</p>
<p><strong>What can we expect from DesignForMankind.tv in the future?</strong></p>
<p>For  now, I&#8217;m taking things one step at a time. You can expect complete  random sneak peeks into the life of a daily design blogger—you&#8217;ll find  things aren&#8217;t nearly as glamorous as they seem!</p>
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