Flo.tv is a wholly owned subsidiary of Qualcomm: a multi-billion dollar wireless company that’s brought you the technology behind Verizon’s mobile services and many of the other newer high speed mobile services you’re starting to see in the marketplace. Their package of technology, content and partners allows viewers to see their favorite shows while on the go. One of their tag lines on their site is “Now TV goes where you go”. They had two humorous ads that showed how you’d use their service (one a hen-pecked guy shopping with his girlfriend and one a mini-van full of screaming kids that calm down when presented with Flo.tv’s content). Their third ad tied in cleverly with the half time act. It’s a remake of The Who’s My Generation by Will.i.am played over major news and cultural video clips from over the years. The tag line on this is “Don’t miss a moment”. Perfect for a personalized mobile TV device. And perfect for .tv. Also, if you download the single, the proceeds go to to Haiti Relief.

The CBSCares video is evidently a Super Bowl tradition with .tv. It got a great reaction from the small crowd that I was watching the commercials…oh I mean the game…with. It’s a quiet ad featuring Mark Sanchez, quarterback for the New York Jets, talking about how heart attack symptoms present differently in women than men and encourages women to pay attention.

Watch CBS Videos Online

Interestingly, both Flo and CBS also have .com sites as well as their .tv sites. We here at VeriSign have nicknamed that “double dot”. More about that in a future post; but I think it represents some very interesting opportunities for .tv and is a sign the web and its many uses might be growing up.

And last, I’d like to give a shout out to Bruce Marler, Everything.tv and King.net for also posting about the .tv appearance on the big day.