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	<title>Watch.tv Blog &#187; hulu</title>
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		<title>Video Vignettes Roundup: February 19</title>
		<link>http://blog.watch.tv/2010/02/video-vignettes-for-the-week/</link>
		<comments>http://blog.watch.tv/2010/02/video-vignettes-for-the-week/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 18:23:31 +0000</pubDate>
		<dc:creator>Michaela B., VeriSign</dc:creator>
				<category><![CDATA[.tv News]]></category>
		<category><![CDATA[General Online]]></category>
		<category><![CDATA[Lifestyle and Entertainment]]></category>
		<category><![CDATA[adap.tv]]></category>
		<category><![CDATA[cisco]]></category>
		<category><![CDATA[comscore]]></category>
		<category><![CDATA[hulu]]></category>
		<category><![CDATA[justin.tv]]></category>
		<category><![CDATA[man in box]]></category>
		<category><![CDATA[netflix]]></category>

		<guid isPermaLink="false">http://blog.watch.tv/?p=872</guid>
		<description><![CDATA[Adap.tv Announces an Industry First: AdAge has a good write up where they say &#8220;For years, online advertisers have used online ad exchanges to buy display advertising. But now exchanges are also coming to the more complex and fractured world of online video. Adap.tv, a 3-year-old Silicon Valley video ad-serving company, has opened the doors [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Adap.tv Announces an Industry First:</strong> <a href="http://bit.ly/bytCPF">AdAge</a> has a good write up where they say &#8220;<em>For years, online advertisers have used online ad exchanges to buy display advertising. But now exchanges are also coming to the more complex and fractured world of online video. Adap.tv, a 3-year-old Silicon Valley video ad-serving company, has opened the doors on the first online video ad exchange, and is expected to announce as much Tuesday </em>[2/16]<em>; Gannet, Demand Media and dozens of local TV stations are trying it out, as well as Publicis Groupe&#8217;s Vivaki and Omnicom Group&#8217;s OMG Digital.</em>&#8221; The article talks about how this near real time system is so revolutionary compared to how regular TV ads are done, months or seasons in advance. Kudos to <a href="http://bit.ly/a7ZShf">Adapt.tv</a>!</p>
<p><strong>Justin.tv Part of Fund Raising in the UK</strong>: UK personality Tim Shaw is live on <a href="http://bit.ly/cexO9N">Justin.tv </a>closed up in a box. He refers to it as <a href="http://bit.ly/c7A2oE">Man in Box</a> and he&#8217;s in there for 30 days unless using Google maps and clues, Brits find him before that. There&#8217;s a prize if you find him, and funds raised will go to <a href="http://bit.ly/dhpWlR">Help for Heros</a> (a UK organization that raises money for wounded soldiers). An interesting cross between reality tv on the web, helping veterans and .tv. Thanks <a href="http://www.justin.tv/">Justin.tv</a>!</p>
<p><object id="live_embed_player_flash" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="376" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="bgcolor" value="#000000" /><param name="data" value="http://www.justin.tv/widgets/live_embed_player.swf?channel=maninbox" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="allowNetworking" value="all" /><param name="flashvars" value="channel=maninbox&amp;auto_play=false&amp;start_volume=25" /><param name="src" value="http://www.justin.tv/widgets/live_embed_player.swf" /><param name="allowfullscreen" value="true" /><embed id="live_embed_player_flash" type="application/x-shockwave-flash" width="500" height="376" src="http://www.justin.tv/widgets/live_embed_player.swf" flashvars="channel=maninbox&amp;auto_play=false&amp;start_volume=25" allownetworking="all" allowscriptaccess="always" allowfullscreen="true" data="http://www.justin.tv/widgets/live_embed_player.swf?channel=maninbox" bgcolor="#000000"></embed></object><a class="trk" style="padding: 2px 0px 4px; display: block; width: 345px; font-weight: normal; font-size: 10px; text-decoration: underline; text-align: center;" href="http://www.justin.tv/maninbox">Watch live video from Man In Box on Justin.tv</a><br />
<strong>Cisco&#8217;s Predictions on Mobile Video</strong>: <a href="http://bit.ly/crulKO">Cisco </a>recently released one of their reports that tries to predict traffic into the future. They had a number of things about video that I thought were interesting:</p>
<ul>
<li>Almost 66 percent of the world&#8217;s mobile data traffic will be video by 2014.</li>
<li>Mobile video will grow at a CAGR of 131 percent between 2009 and 2014.</li>
<li>Mobile video has the highest growth rate of any application category measured within the Cisco VNI Forecast at this time.</li>
<li>Video will be responsible for the majority of the traffic growth between 2009 and 2014.</li>
<li>Overall mobile data traffic is expected to grow to 3.6 exabytes per month by 2014, and over 2.3 of those are due to mobile video traffic.</li>
</ul>
<p><strong>ComScore Shows There&#8217;s Lots of Room for Video Sites</strong>: Yes, <a href="http://bit.ly/akTkdJ">YouTube</a> gets the majority of the traffic at 26% of time spent, but the next 24 spots only add an additional 22% according to a recent report from ComScore. That leaves over half of all time spent &#8212; <a href="http://bit.ly/9HgILh">52% is in the tail</a>. If you use videos watched as the metric, the second company on that list is already into low single digits (<a href="http://bit.ly/9bA0Ao">Hulu at 3%</a>); and by the time you get to the 9th position on that list, you&#8217;re below single digits (CBS Interactive at .9%). So this story of video on the web is just beginning with lots of changes and growth to come. Great for .tv. Stay tuned.</p>
<p><strong>Half of NetFlix&#8217;s Customers Stream to their TV</strong>: <a href="http://bit.ly/bPy5fb">The Diffusion Group</a> issued a press release on a report they recently did which says 1/2 &#8211; yes that&#8217;s 50% &#8211; of their large base is using the &#8220;Watch Instantly&#8221; option on their TVs. No, this isn&#8217;t the lone college student streaming to their laptop (though they do have that demographic too). This refers to someone who bothered to buy a box to make it easy, or hack a way to get the stream from the Internet onto a TV (full disclosure, I&#8217;m one of the box variety). What does this say for the over the top option for video on the web in the near future?</p>
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