Watch.tv Blog » mlb http://blog.watch.tv Thu, 26 Aug 2010 17:44:20 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 MLB.tv Featured in eMarketer Study on Monetizng Sports Content http://blog.watch.tv/2010/02/mlb-tv-featured-in-emarketer-study-on-monetizng-sports-content/ http://blog.watch.tv/2010/02/mlb-tv-featured-in-emarketer-study-on-monetizng-sports-content/#comments Mon, 22 Feb 2010 21:39:05 +0000 Michaela B., VeriSign http://blog.watch.tv/?p=1001 eMarketer leads with MLB.tv in their recent report “Monetizing Sports Content Online” describing them as “trailblazing”. The Sports Business Journal says MLB.tv earned $40MM in 2009 streaming their subscription packages for out of market games. As evidence it’s working for them, they added Postseason.tv this past year too, for subscription to just the post season games (with a cool iPhone app with 8 different camera angles).

VeriSign worked with Major League Baseball on a case study on MLB.tv several years ago. In it, their VP of Marketing said MLB.tv was “the clear favorite” for choices on a URL. ”We wanted to select something that would reinforce the MLB branding but would also convey the interactive and innovative side of this new service”.  (More details on the case study can be found here.)

So, it’s almost time for the boys of spring. If you’re a baseball fan –  grab your scorecard, your beverage of choice, and .tv to enjoy the fun.

]]> http://blog.watch.tv/2010/02/mlb-tv-featured-in-emarketer-study-on-monetizng-sports-content/feed/ 0