Google TV in the works? — The Wall Street Journal (and about everyone that guesses on these things) thinks so. They may (or may not) show it off at their I/O conference May 19 and 20 for developers in SF. It’s expected to be on Android and will leverage the wider development community for applications. Rumor has it Intel and Logitech will be partners. I’m informed by those geeks that follow this that the Intel CE4100 provides a platform to put fancy overlays on the screen or rescale the input signal and pass it through. You can basically have a custom sports ticker or stock ticker running at all times regardless of your channel. Another example of old fashion TV and the web merging. Thanks for the pointer on that Neel!

For Another Point of View — Mark Cuban — never one to be shy putting forth his opinion — says the future of TV is TV … the kind that comes in over a cable and isn’t the Internet. I’m completely with Janko Roettgers from NewTeeVee on this one. While it’s still early; 14MM Netflix customers aren’t likely wrong. I can’t guess the exact moment that online video and that black box in your room merge completely…but it will happen.

Justin.tv Gives Advice on Live Video — Michael Seibel, the CEO of Justin.tv has a nice guest blog post on TechCrunch today. We’re fans of Michael here at Watch.tv and have a video of him here. In today’s post he talks about how to fix availability problems (mobile helps a lot) and how to fix the getting viewers problem. Check it out.

Online Advertising Spending is Shifting to Video — eMarketer’s article from May 3 says that online video advertising is growing at 40% and 94% of agency executives planned to spend more on online video in Q1 2010 than the prior year. Thanks Tempy for that article.

According to recent survey data from KPMG, few consumers see the need to bring 3-D into the home, with just 15 percent saying they expect to buy a 3-D-capable set the next time they shell out for a new TV.

According to the most recent KPMG Media and Entertainment Barometer, more than a quarter of respondents said they had viewed a 3-D film in the theater over the past 12 months, and those numbers are even higher for 18-24 year olds (42 percent) and 25-34 year olds (45 percent).

Comparatively, only 5 percent of those surveyed said they had watched a 3-D film on TV — and very few seemed to want to, with only about one in six respondents said they were likely to buy a 3-D TV for their next purchase. Only about a quarter of respondents said they would prefer to watch TV in 3-D if it was available, with a third saying they would prefer not to. A whole 42 percent were unsure if they’d prefer to watch 3-D TV, which signals unfamiliarity with the technology.

And, here’s my favorite stat “More than 40 percent said they believed 3-D was a gimmick.” While I’m certainly not a 3D technology expert, my feed-reader is filled with news about 3D and you couldn’t get away from it at CES. My quandary is those glasses. First, you have to find them in your living room (I don’t know about you, but I loose my remote at least once a day). Second, the glasses aren’t interoperable. You can’t use one brand’s glasses with another brand’s TV. So think about the Super Bowl in 3D. Only some of your friends who come for the party can see the event it its full glory. The rest of the party goers will see a screen that makes them feel drunk even if they are only drinking soda. And last, think about how silly you look in those glasses.

All that said, the change and growth in video generally is one of the things that makes this space fun.

What do you think about 3D and how that might play out – not just on the physical set in your living room, but online too?

Later Update: Hey…ask and ye shall receive. I saw this posting on companies that have 3D TVs without the “goofy” glasses. This article suggested that the glasses are what’s holding back the 3D flood waters. While none of these new technologies are without issues, and all are expensive, it shows progress towards something more mass market.

CSB will stream the pre-game, and there’s lots of sites where you can view the commercials via online video. According to Nielsen, the commercials are what a bare majority of us prefer anyway “Fifty-one percent of those questioned said they most enjoy the commercials that air throughout the game when compared to the Super Bowl game itself.” And, speaking of super bowl ads, CBS said it sold out it’s commercials as of Monday, with 30 second spots running from $2.5MM to more than $3 million for each; with a total of $200MM spent on Super Bowl ads.

So if you’re in the 51% majority, here’s a fun .tv site that bills itself as the “worlds largest archive of Super Bowl commercials” with 33 years worth of them — www.adland.tv. I may be boring, but my favorite commercial is still Apple’s 1984 ad.

And, speaking of .tv sites and Super Bowl advertising, Gatorade is showing live video via Ustream.tv of athletes testing at a performance lab in Miami in advance of  their Super Bowl marketing efforts. They are hosting pro football players for the rest of the week and inviting people to view the videos. It’s a great example of a major brand integrating video and .tv into their larger social campaign leading up to Super Bowl activity. It’s also a great example of how things you don’t normally associate with video (sports drinks) still work great for online video.

So who do I want to win the game? Well I was born in Baltimore, so I could never root for a team that was stolen in the middle of the night (watch a Barry Levinson movie and you’ll know what I mean). New Orleans has had it rough of late, so I think they deserve it. According to the latest Vegas spread; I’m continuing a tradition of rooting for the underdog.