Filed in: Streaming Video
Posted by Michaela B., VeriSign
Yes…shoe videos. I blogged about this earlier, but I saw this update from NewTeeVee on the Zappos and Overlay.tv partnership. Two things caught my eye: 1) it seems that the videos are helping lift conversion rates (the holy grail in e-commerce); and 2) Zappos is using them to convey their culture. What a great way … [Read more]
Tagged overlay.tv, zappos
Filed in: .tv News
Posted by Michaela B., VeriSign
Sometimes people say to me “video makes sense for entertainment, but not for lots of other things.” Well Zappos and Overlay.tv seem to think those people are wrong. As much as I love shoes (and anyone that knows me knows how much fun I have there) they aren’t a category that automatically conjures up the … [Read more]
Tagged overlay.tv, zappos
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