Flo.tv is a wholly owned subsidiary of Qualcomm: a multi-billion dollar wireless company that’s brought you the technology behind Verizon’s mobile services and many of the other newer high speed mobile services you’re starting to see in the marketplace. Their package of technology, content and partners allows viewers to see their favorite shows while on the go. One of their tag lines on their site is “Now TV goes where you go”. They had two humorous ads that showed how you’d use their service (one a hen-pecked guy shopping with his girlfriend and one a mini-van full of screaming kids that calm down when presented with Flo.tv’s content). Their third ad tied in cleverly with the half time act. It’s a remake of The Who’s My Generation by Will.i.am played over major news and cultural video clips from over the years. The tag line on this is “Don’t miss a moment”. Perfect for a personalized mobile TV device. And perfect for .tv. Also, if you download the single, the proceeds go to to Haiti Relief.

The CBSCares video is evidently a Super Bowl tradition with .tv. It got a great reaction from the small crowd that I was watching the commercials…oh I mean the game…with. It’s a quiet ad featuring Mark Sanchez, quarterback for the New York Jets, talking about how heart attack symptoms present differently in women than men and encourages women to pay attention.

Watch CBS Videos Online

Interestingly, both Flo and CBS also have .com sites as well as their .tv sites. We here at VeriSign have nicknamed that “double dot”. More about that in a future post; but I think it represents some very interesting opportunities for .tv and is a sign the web and its many uses might be growing up.

And last, I’d like to give a shout out to Bruce Marler, Everything.tv and King.net for also posting about the .tv appearance on the big day.

CSB will stream the pre-game, and there’s lots of sites where you can view the commercials via online video. According to Nielsen, the commercials are what a bare majority of us prefer anyway “Fifty-one percent of those questioned said they most enjoy the commercials that air throughout the game when compared to the Super Bowl game itself.” And, speaking of super bowl ads, CBS said it sold out it’s commercials as of Monday, with 30 second spots running from $2.5MM to more than $3 million for each; with a total of $200MM spent on Super Bowl ads.

So if you’re in the 51% majority, here’s a fun .tv site that bills itself as the “worlds largest archive of Super Bowl commercials” with 33 years worth of them — www.adland.tv. I may be boring, but my favorite commercial is still Apple’s 1984 ad.

And, speaking of .tv sites and Super Bowl advertising, Gatorade is showing live video via Ustream.tv of athletes testing at a performance lab in Miami in advance of  their Super Bowl marketing efforts. They are hosting pro football players for the rest of the week and inviting people to view the videos. It’s a great example of a major brand integrating video and .tv into their larger social campaign leading up to Super Bowl activity. It’s also a great example of how things you don’t normally associate with video (sports drinks) still work great for online video.

So who do I want to win the game? Well I was born in Baltimore, so I could never root for a team that was stolen in the middle of the night (watch a Barry Levinson movie and you’ll know what I mean). New Orleans has had it rough of late, so I think they deserve it. According to the latest Vegas spread; I’m continuing a tradition of rooting for the underdog.