Immer öfter sieht man in Deutschland prominente Webseiten mit einer .tv-Domainendung. Dies ist ein klares Indiz dafür, dass sich die Domain im Bewusstein der Internetnutzer durchgesetzt hat. So haben zahlreiche Fernsehsender wie z.B. Pro7 mit www.prosieben.tv oder Sat1 mit www.sat1.tveigene Online-Mediacenter aufgebaut und bewerben diese auch entsprechend während der Sendezeit. Die Mediacenter sind eigenständige Seiten im Webangebot der Sender und können über die .tv-Domainendung direkt angesurft werden. Auf der Plattform können Nutzer direkt eine verpasste Sendung online abrufen oder spannende Folgen ihrer Lieblingsserie noch einmal ansehen. Auch der FC Bayern München bietet mit der Seite www.fcb.tvein spezifisch auf Online Video zugeschnittenes Webangebot mit Trainingsausschnitten, Interviews und Spiele-Highlights. Und der diesjährige Sieger der INTERNET WORLD Business Idee präsentiert sich ebenfalls auf einer .tv-Domain:www.navabi.tvbietet Mode für Übergrößen und setzt dabei innovative Videopräsentationen ein. Alles gute Gründe, sich in gleich mal eine gute .tv-Domain zu registrieren und selber spannende Inhalte zu kreieren.

(More and more German websites are using the .tv extension to present their innovative media and business ideas online. German tv stations like Pro7 and Sat1 are offering their on-demand media centers with the respective .tv domain (check out www.prosieben.tv or www.sat1.tv). Like with Hulu, everyone can watch a missed episode online or search for any other television show. Famous football club Bayern Muenchen offers a variety of online videos like practicing sessions, interviews with players and the coach or highlights of their recent games, all under www.fcb.tv. And this year’s winner of Germany’s leading internet magazine INTERNET WORLD business contest, a site called www.navabi.tv, is presenting ladies fashion with product video using a .tv extension. All great examples how website owners can present video content with a .tv domain name.)

• One hundred and eleven (111) .tv domains were auctioned, with registration fees totaling over $785,000.
• The winning bid for business.tv was over $100,000.
• Well over 3,600 bids came from bidders located in 34 different countries.
• Each bid that was received near the end of the auction automatically extended the auction time for 10 minutes – some domains had so much bidding activity that the auctions were extended up to three additional hours.

I love the fact that bidders came from so many different countries – it really reinforces what we believe here, that .tv is universally recognized and associated with online video. I’d also personally like to express my gratitude to Sedo for their work on the auction – Mark Klein and the Sedo team’s professionalism and around-the-clock efforts to make the auction a success really paid off. As the former GreatDomains Chief Appraisal Officer, it was interesting to be “the customer” – and fascinating to be involved in my first-ever .tv auction!

As always, we look forward to your comments and feedback on our posts. Rest assured that we have reviewed all of your comments and have posted many, and we consider all your feedback in our longer-term planning and goals for the .tv extension. We are committed to growing the .tv extension and are always continuing our efforts to promote and increase adoption and brand awareness as the tld for online video.

Starting today, we’re announcing an updated offering of .tv premium domain names that will be available through an expanded .tv registrar channel. To see a list of the registrars that are currently participating, click here.

For those that might not recognize the term “premium .tv domain names”, it includes one, two and some three character domain names as well as simple, one-word common generic domain names such as share.tv, international.tv and awe.tv. In addition, we are changing the renewal model to align with secondary market registrations and it will become a standard Registry renewal fee.

The increased distribution channel for these names will give end users more options to find a premium .tv domain name while continuing to support the growing awareness of the .tv top level domain and further solidify .tv as the must-have address for online video.