Of course, you can register .tv domain names at Hover.tv as well – they’ve got a clutter-free purchase flow that helps you easily get the domain name you want. I think Ross Rader, General Manager of Hover, said it best:

“Over the years, we’ve watched a lot of TLDs try to carve out real meaning for themselves and .tv is one of the few that has done it. A .tv domain name simply and clearly states that a Web site features video and that brings so much value to Web publishers and Web users. I think the testimonials at www.hover.tv really bring that to life. Publishers are using it to differentiate between their different properties, to attract visitors, even to woo sponsors. Users instantly recognize it as an indication that they will find what they’re looking for when they are scanning search results or any other list of Web addresses. For us, it’s just great to be able to offer domain searchers a name that they love, both the part before and after the “dot”.”

Here’s the introductory video from the site which provides, for those who may be wondering, a quick explanation of what a .tv domain can mean from a branding perspective.